MTV Crashes Glasgow
MTV Crashes is a premium event brand, and my best work to date.
Glasgow was the first and probably the greatest.
The concept came out of trying to get MTV to regions by working with city councils and tourism boards.
MTV Crashes Glasgow was in partnership with Glasgow City Marketing Bureau and Event Scotland. We built the concept together, and in turn smashed our objectives.
Glasgow wanted a platform to be seen as a credible music destination, create economic & commercial impact and use this as a stepping stone to MTV EMAs (which have just been confirmed for 2014).
MTV wanted an event brand to get us free content, profit and unique marketing. MTV Crashes was born in 2010.