My involvement in events started in the early 90s at university – DJ’ing (spinning a killer record collection badly) for the Student Union, which led to me being elected as Events President as a 1 year sabbatical. During this amazing year (’98) I programmed a gig at the Ministry of Sound which sold out. The Ministry of Sound became my next adventure in 1999, which was a very fun place to work at that particular time and a wonderful education in promotions and marketing. The travelling bug caught me for the next two years, extensively through Asia, Australia and South America.

Back in London, my first job after the epic adventure involved working for Leukaemia Research Fund producing the London Bikeathon. This was a rewarding project enhancing my ‘creative acquisition’ skills (i.e. no budget) and gave me a broad understanding of the public sector. This time spent working in corporate events learning sales and marketing gave me the ideal base for my first forays into experiential.

From 2003 – 2007 I worked for two agencies as an Event Producer working at the Athens Olympics 2004, German World cup 2006, Bread and Butter, pretty much every music festival and Ibiza. The venues and crowds don’t come any bigger and it was the most challenging forum to win and produce work for the following brands: Speedo, MINI, Jack Daniels, Umbro, Duracell, Braun, AMEX, Bacardi, LYNX, Aftershock, Levi’s, Budweiser, Nokia & Angostura. A highlight out of those case studies was winning Clio for the MINI Taxis campaign (see the video case study in the portfolio).

From agency world to client work for PlayStation. Another invaluable lesson in understanding strategy and planning in a corporate environment, which landed me my dream job at MTV as Head of Events working across all UK & European activities. After 4 years, I have since moved position to be Commercial Event Director.

We quickly outgrew marketing to stand alone as an event department with our own revenue streams. Pulling on past experience, insight and vision we started to create event properties that brand partners are investing in and gave the networks revenue, content, and excellent media value: MTV Crashes, I want my MTV and Club MTV.

The work and events I’ve been lucky to get involved in are what I believe people call the good times!

I’m open, honest, easy going and passionate about my work. I love to get into a project, set difficult goals then knock them out the park and hopefully make some more friends along the way.