MTV Brand New in Liverpool
Wednesday 15th August 2014
I think Liverpool is the best looking city in the North and a great place to work. The people have fantastic energy and creativity. This partnership with Liverpool City Council came from an existing contact when MTV took the European Music Awards there in 2008. We initially discussed MTV Crashes, but then quickly realised that the council wanted us to partner with the Liverpool International Music Festival. And LIMF is about breaking new music. MTV Brand New is the UK networks premium ‘new music’ vehicle that the UK record labels really get behind. The 3 ladies on the show will be the stars of the future, with my personal favourite Jess Glynne who will have a massive year in 2015.
