This was the beginning of a wonderful 3 years working with Belfast… I love that city.

This honestly started with a cold call from me to the Northern Irish Tourist board, asking if they would be interested in MTV coming town.

MTV Presents Belfast with Mark Ronson & The Business International was the first. It would have been called MTV Crashes Belfast, but we decided to keep that for global broadcast packages. This was a UK broadcast, in partnership with Belfast City Council and the Northern Irish Tourism Board.

An integrated competition spot was promoted across the network for 4 weeks, driving traffic to the dedicated microsite. Then post the event and after party it was 4 weeks of integrated promotional spots promoting the TV tune of the event. In addition to marketing, press, digital and social medium support.

The next year the EMAs went to Belfast! Boom