The second generation Mini was introduced in the Cooper and Cooper S trim levels; the range was added to in 2007 with the Mini One. For the first time, there was a diesel-powered Cooper, available from April 2007. This is around the time we received the brief to keep the brand cool.
MINI Taxi and The Other lunch Break was brain child of 2 amazing creative’ s who now run a success agency called Fearlessly Frank. I helped them get their ideas into action, and then we won a Cannes Lion Clio for creative event production.